Google Analytics data instruction

1. Shopping behavior analysis

route-> transfer -> ecommerce -> shopping behavior

(You can see the sessions of “Products browsing”, “Adding shopping cart” and “Checkout”.)

2. Campaign overview

behavior-> event-> overview-> input event-> click / checkout

3. All traffic

customer development-> all traffic-> source / medium

4. The logic of GA setup

We will introduce our logic of GA setup as follow:

source: rosetta medium: rosetta-component campaign: carousel

The component is displayed on the URL https://sole143.me?utm_source=fb&utm_medium=ad&utm_campaign=buy-one-get-one-free

The interval where the component is clicked will become

source: fb / ad -> rosetta medium: rosetta-component campaign: carousel

rosetta-event :this page has a collection of Rosetta.ai behavior but event generated not recommended by Rosetta.ai

• product-click：click product (without banner or other campaign’s icon)

• product-order：the numbers of the completed order (only Shopline has this value)

• product-buy：purchase product (without freebie)

• product-select：the times of clicking the “Add to cart” button

• product-unSelect：remove the product from the shopping cart (only 91app platform and Shopline have this value)

rosetta-event-honor: event generated by Rosetta.ai recommendations

• product-click：click product (without banner or other campaign’s icon)

• product-select：the times of clicking the “Add to cart” button

• product-buy：purchase product (without freebie)